Nintendo

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On October 24, 2012; Nintendo states that it compressed its losses in the last six months through September, but casted down its sales and profit forecasts for the full year after its launch of the new Wii U console. Nintendo is going forward with its usual MO for all of their consoles: create a console that appeals to everyone and go back to franchises that are always desired like Zelda and Mario. President of Nintendo of America stated this when asked if the era of game-oriented consoles was over; "To buy into a console, consumers need a very clear, understandable, and persuasive reason, We believe that's games,".

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Citation: The Associated Press, -. "How The Video Games Industry Is Faring." AP Financial News (2012): Newspaper Source Plus. Web. 19 Nov. 2012.